Switch off the lights today at 8.30 pm for World Earth Hour
Lights will be switched off in homes, offices and famous landmarks at 8.30 pm Saturday for an hour to mark WWF's annual Earth Hour.


World Earth Hour being observed in Dubai in this file photo. AFP[/caption]The world famous landmarks which will dim their lights to join in the celebration of the Earth Hour includes the Eiffel Tower in Paris, Houses of the British Parliament, Buckingham palace, Tower Bridge and the London Eye in Britain, the Empire State building in New York, the Kremlin and Red Square in Moscow, Burj Khalifa in Dubai, the Bosphorus Bridge in Turkey and the Brandenburg Gate in Berlin.The Earth Hour, launched in 2007 in Australia, has become the world's biggest environmental event.Last year, more than 7,000 towns and cities in 154 countries were part of this event.WWF in 2014 is launching Earth Hour Blue, a digital crowd-funding and crowd-sourcing platform that enables participants to help raise funds and take action on various environmental issues.Projects open for donation range from a solar-lighting project to reduce human-wildlife conflict in India to teaching fisherman in the Philippines how to build boats without using wood from the local forests."For us the symbolism or turning your lights off will always be important. But the big thing for us has always been how to push it beyond the hour," said Earth Hour's CEO and co-founder, Andy Ridley."The stage we're at now is to make it really easy for people from their handset, tablet or laptop to be able to do something pretty immediate to make a difference. That's the holy grail for us - building a global collective movement, far beyond the event, where the event becomes a kind of inspiration but the movement is really the essence of it."According to reports by the WWF, the awareness and funding generated by Earth Hour has led to several significant conservation successes in the past few years.Argentina in 2013 used Earth Hour campaign to pass a senate bill for the creation of a new 3.4 million-hectare marine reserve while half a million trees were planted in Uganda.Meanwhile, WWF announced Saturday that it has awarded the title of Global Earth Hour Capital 2014 to Cape Town in South Africa."The city is recognised for its ambition and pioneering actions to combate climate change in its effort to bolster quality of life for its citizens. Cape Toen succeeds last year's winner Vancouver, Canada," a WWF statement said.IANS

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