Snapdeal unveils ads platform for its seller community

Snapdeal, the online marketplace, has unveiled a new version of its advertising platform, Snapdeal Ads. Developed in-house, the ads platform will assist sellers to improve their brand visibility, help measure results and drive online business with the help of advanced advertising tools.Snapdeal Ads enables sellers to target the right customers, based on their browsing behaviour, geo-location and purchase history. Along with driving product discovery and revenue, Snapdeal sellers will be able to curate ad campaigns for specific customer groups through targeted advertising. Sellers can even participate in auction based buying of ads inventory, view detailed reports and simultaneously promote products through a range of different ad campaigns.Commenting on the development, Tony Navin, Senior Vice President, Partnerships and Strategic Initiatives said, “Snapdeal Ads will allow sellers to reach their customers in a more precise manner, help build targeted campaigns, measure impact and return on investment on a real-time basis. With this next generation platform, we have addressed the marketing challenges faced by our sellers by providing a simplified advertising panel to fulfill their diverse business requirements”.The company added in a statement that about 30,000 plus sellers are already advertising on Snapdeal ads, and have witnessed an average of 2X increase in business in comparison to others.