Yahoo! to get a new logo with the same old flavour next month

There are plenty of changes afoot in the Yahoo! office at Sunnyvale. Under iron-fisted CEO Marissa Mayer, Yahoo! is not only seeing a small but noticeable

Nishtha Kanal|Aug 07, 2013, 11:53:08 IST

There are plenty of changes afoot in the Yahoo! office at Sunnyvale. Under iron-fisted CEO Marissa Mayer, Yahoo! is not only seeing a small but noticeable change in fortunes with the service refreshes and acquisitions, the Internet giant is also set to get a brand new look with a logo redesign in the works.

In a blog post early this morning, Kathy Savitt, Chief Marketing Officer at Yahoo! announced that the company is going to introduce a brand new logo next month. “Over the past year, there’s been a renewed sense of purpose and progress at Yahoo!, and we want everything we do to reflect this spirit of innovation. While the company is rapidly evolving, our logo — the essence of our brand — should too.”

Yahoo! logo, day one

To kick off the countdown to the new logo, Savitt announced that Yahoo! will be putting up a new design each day and on day number 30, will unveil the new Yahoo! logo. For those of you who think Yahoo! will completely change its identity, think again, Yahoo! will still be retaining its exclamation mark – the service’s calling card. It will also be retaining the colour purple and the famous yodel, the double “O”s that increase in size. Essentially, we could be looking at just a change in the font for the logo.

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The new-logo-a-day exercise will be limited to Yahoo’s network throughout the US only, but you will be able to check out the daily new logo on Yahoo’s Tumblr blog, Twitter and Facebook page. The logo redesign was done in partnership with artists like Macklemore and Ryan Lewis, John Legend and Imagine Dragons. The “30 days of change” campaign will come to an end on September 4 with the unveiling of Yahoo’s new logo.

By Nishtha Kanal

Intrigued by all things social, Nishtha will invariably tweet about you. When not tweeting or writing about the next viral video, you will hear her proclaiming her love to Metallica, James Hetfield, Opeth, Akerfeldt and all bands that go 'growl'. She also obsesses about ACP Pradyuman and South Park and you will always find her moving around with a book. Her focus is on all the happening stuff in the tech domain, and she won't hesitate to take a shot at some of the oddball devices that make their way to our labs.