US-Iran war CJP protest in Delhi US-Saudi nuclear deal Commonwealth Games 2026 Wildfires in Europe

Yahoo taps into Google's ad network and expertise

Yahoo is counting on rival Google to help accelerate its revenue growth...

Fptechno|Feb 07, 2013, 10:00:50 IST

Yahoo is counting on rival Google to help accelerate its revenue growth.

As part of an arrangement announced Tuesday, Yahoo's website will begin drawing upon Google's massive online advertising network to show marketing messages related to the content that's being perused.

Google Inc. already distributes similar ads to thousands of websites, a service that has helped establish it as the Internet's most prosperous company.

Struggling to keep up with the likes of Google

Using rival Google's ad services

Yahoo Inc. has been struggling to attract more advertisers in recent years, even though more marketing budgets have been shifting to the Internet.

Google retains part of the revenue generated from the ads shown on its partners' sites. The revenue split with Yahoo wasn't disclosed.

Yahoo CEO Marissa Mayer worked as one of Google's top executive before being lured away nearly seven months ago.

Why AI notetakers are raising serious privacy and security concerns

AI notetakers promise effortless meeting summaries, but experts warn they could expose confidential conversations, corporate secrets and personal voiceprints. As businesses increasingly adopt AI-powered meeting assistants, questions over data storage, privacy, consent and legal risks are becoming impossible to ignore

5 min read

China's low-cost AI models are changing the global AI race. Here's why Silicon Valley is worried

As Chinese firms continue to improve performance while keeping prices low, the AI race is no longer just about building the smartest model—it is increasingly becoming a battle over who can deliver the best value

2 min read

China's Kimi K3 challenges US AI leaders with frontier-level performance at lower cost

Chinese artificial intelligence startup Moonshot AI has unveiled its latest open-weight AI model, Kimi K3, with early results suggesting it could compete with some of the world's most advanced AI systems developed by leading US companies

2 min read

How did Instagram run ads promoting child abuse in India?

India has issued a notice to Meta after an investigation alleged that Instagram displayed paid advertisements promoting child sexual abuse material. MeitY ordered Meta to remove such Instagram ads and explain within seven days how they were approved

8 min read

Why has India halted WhatsApp’s username feature before launch?

India has halted WhatsApp’s planned username feature, citing concerns about cybercrime, impersonation, and law enforcement challenges. As Meta races to address security concerns, here’s why MeitY has paused the rollout, what the feature does, and how it could influence privacy and online safety in India

3 min read

Up Next

Yahoo taps into Google&#039;s ad network and expertise

Tags