Yahoo! India launches free online video service
Yahoo video will provide original content across multiple genres such as news, entertainment, lifestyle and movies from 35 content producers.
New Delhi:Internet major Yahoo India todayannounced the launch of a free online service, 'Yahoo! Video',in partnership with TV channels and film production houses.
"Online video consumption is growing at a rapid pace.However, what the Indian market lacked was a safe and piracy-free destination delivering high quality and strictly originalcontent," Yahoo! India Managing Director Arun Tadanki said in
a statement.
[caption id="attachment_137201" align="alignleft" width="380" caption="Screen grab from Yahoo! Video site."]
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Yahoo video will provide original content across multiplegenres such as news, entertainment, lifestyle and movies from35 content producers which include NDTV, Star TV, Shemaroo,Headlines Today, PVR Pictures and Ultra.
According to a recent ComScore report, over 30 millionunique users in India watch online videos every month and onan average, each user watches about 58 videos a month.The move follows Yahoo India's launch of Movieplex,which provides users licensed full-length movies for free.
More from News Analysis"NDTV doesn't believe in walled gardens in the rapidly-expanding digital space. Early diagnosis has shown that Yahoo!does not cannibalise our business. It provides an additionalaudience and a new video platform that we believe users willenjoy," said NDTV Convergence Deputy CEO and Managing EditorSuparna Singh said in the statement.
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