US has asked the EU to provide clearer rules for GDPR to support innovation and investments between nations

Representational image. Reuters.[/caption]New European privacy regulations went into effect last Friday that will force companies to be more attentive to how they handle customer data.“We in the US are deeply concerned about the way the EU’s new privacy guidelines, which came into effect last week, will force big changes in the way US and European companies do business,” Ross wrote in the Financial Times.“We must find a way to implement GDPR without creating undue barriers... EU authorities must provide clearer rules and a more predictable regulatory environment to support investment and innovation.”