Twitter rolls out Sponsored Moments feature in India to develop brand integrations

Adding a new advertising product to its line-up, Twitter India on 29 March rolled out sponsored Moments, a new custom feature to enable brands partner with premium publishers and develop brand integrations.[caption id="attachment_4260823" align="alignleft" width="380"] Twitter Moments. Twitter.[/caption]"An increasing number of people are consuming Twitter 'Moments' than ever before, including those created by top publishers in sports, entertainment and news," Taranjeet Singh, Country Director, Twitter India, said in a statement.To begin with, Maruti Suzuki and NDTV Car and Bike have come on board as partners in the Asia Pacific.'Sponsored Moments' give advertisers the ability to add a branded cover image to the 'Moments' in question as well as insert their own brand's tweets into the round-up.For publishers, 'Moments' is an end-to-end solution for publishing and monetising all forms of content on the micro-blogging platform, including Tweets, photos, videos, and GIFs.It also allows publishers produce and tell stories about events easily.'Sponsored Moments' are an extension of 'In-Stream Video Sponsorships' which are customised programmes where brands and publishers are paired up on a one-on-one basis.