Twitter begins rolling out its Web Analytics tool

A lot happens on Twitter, and usually, some stirring does happen on other websites, too who share content on Twitter, because of the former’s expansive reach.

Anuradha Shetty|Sep 14, 2011, 18:18:17 IST

Twitter, among other platforms has been credited for driving traffic to websites, when they share their content on it. Twitter now plans to initiate this system more systematically. The popular micro-blogging website has announced the launch of its web analytics tool, aptly called – Twitter Web Analytics. Its function is simple, to give website owners a window into the amount of traffic driven to their site, courtesy content sharing on Twitter. In an official blogpost, it has been revealed that beginning from today, Twitter will start rolling out this tool, to a handful at first. But, in the weeks to come, the tool would be rolled out uniformly.

Tap into the traffic!

The post further revealed that using the analytic tool, website owners will be able to:

Have a fair idea about the amount of content from their site, which is being shared on Twitter.
Keep a tab on the amount of traffic Twitter generates to the website, post this content sharing, and
Measure how effective does the integration of the Twitter button proves.

The Analytics dashboard sports four navigation tabs - Traffic, Tweets, Tweet Button, Content. While the 'Traffic' tab mirrors all the tweets that mention the content of the website against the number of clicks they've got, the 'tweets' apart from the above information also includes tweets sent using the 'Tweet Button'. The 'Tweet Button' tab gives the user an idea of the number of clicks the tweet option on the site gets, and the 'Content' tab lists down all the popular content.