#TheFilmfareLYF by Jio trends on Twitter!

During the recent Filmfare awards – LYF – the smartphone range by Jio participated to share the excitement of the evening.After a few employees of Jio and Reliance Trends captured Red Carpet moments, and moments at the LYF booth, it was picked up by social media making it a trend for several hours.https://twitter.com/ajaxjoshi/status/688038132713914369The hashtag #TheFilmFareLYF received over 12000 mentions in about 5 hours, or approximately 2 tweets every 3 seconds!In total, #TheFilmfareLYF was trending for approximately 5 hours between 2100 hrs and 0200 hrs. During the event, #FilmfareLYF fared over and above Filmfare’s own hashtag.https://twitter.com/ZoomTV/status/688040974338158592In addition to being the highest rank on Twitter trends in India, #TheFilmfareLYF also trended in Japan, Pakistan and Vietnam. It was at rank 28 on global trends on twitter, besides trending in over 51 cities spread across the globe.https://twitter.com/pinkvilla/status/688117433073156098Among the handles that contributed towards the reach of the hashtag were @pinkvilla, @timesnow, @ZoomTV, @mikasingh and @dinomorea9.