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Report reveals that Apple has hired Adobe officer to lead iAd

Apple Inc has appointed Adobe Systems Inc's Todd Teresi to head its iAd mobile-advertising business, Bloomberg said ...

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Fptechno|Jan 05, 2012, 10:57:46 IST

Apple Inc

Teresi, the former vice president of Adobe's media solutions group, was brought in to lead Apple's mobile advertising platform, that has lagged companies like Google

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Big plans for iAd

iAd, introduced in July 2010, was Apple's answer to Google's AdMob advertising service. It allows third-party developers to directly embed advertisements into their applications and gives them a cut in advertising revenue. Teresi, who only joined Adobe last year worked at Yahoo Inc

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Apple was unavailable for comment but an Adobe spokesperson confirmed that Teresi was no longer with the company.

Reuters

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First Published:Jan 05, 2012, 10:57:46 IST
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