Reliance Big Entertainment Acquires 50% Stake in Codemasters
Zapak buys out 50% of British game developer Codemasters.
Reliance has extended its gigantic corporate hands towards gaming and in a move that pretty much came out of nowhere it acquired a 50% stake in Codemasters, the British game developer best known for the Colin McRae series.
Here’s what Rohit Sharma, CEO of Zapak had to say on the whole deal:__STARTQUOTE__We are excited to partner with Codemasters and believe it's very strong technology, development and distribution presence will complement our global gaming portfolio. Additionally, Zapak's global strength in mobile gaming will enhance Codemasters' ability to fully leverage its attractive franchises such as its racing and cricket games.__ENDQUOTE__
I seriously hope this means more awesome games and less casual crap.
Nash, as he prefers being called, woke up to the wonders of gaming rather late but don't bring that up around him. It's a touchy subject. A self confessed Battlefield veteran, Nash spent a good part of 2010 on the Steam Battlefield - with Bad Company (see what we did there?). He has a zero tolerance policy towards RTS games but is currently showing an interest by picking up and moving people - who he refers to as units - in the office. Thank God he's not that enthusiastic about Angry Birds or we'd be seeing women flying all over the place. Bali... Bali, put the receptionist down now.
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