RealD and Samsung Announce New 3D Technology

Samsung is the RealD-eal

Currently, images are sequentially blocked out to either of the eyes depending on the display’s refresh rate, most commonly 120 times per second (120Hz). However, these new panels will not block images, instead sending full resolution images to each eye during viewing.

"RealD and Samsung's new displays look fantastic and represent the next step in 3D home entertainment,” said James Cameron, movie director and a member of RealD’s board of directors. “Full resolution viewing is key to experiencing 3D as a filmmaker intended, and when combined with the comfort and practicality of RealD 3D cinema glasses, this display technology will set a new standard for 3D in the home."

“3D displays should not compromise image quality by degrading resolution, it’s simply not the premium viewing experience consumers have come to expect from 3D,” said Bob Mayson, President of Consumer Electronics at RealD. “By working with Samsung to integrate active shutter technology on the panel, these displays deliver a full resolution 3D experience with the convenience and familiarity of RealD 3D cinema eyewear.”

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“We have been developing this advanced active 3D display technology with RealD for a long time and look forward to introducing displays with full resolution to each eye and a wide viewing angle so audiences can experience content as it was intended to be seen,” said Wonkie Chang, President of Samsung Electronics LCD Business.

The technology, which was shown off at CES 2011, will be made available by 2012 for 23-inch and 27-inch monitors in 2012, and 55-inch televisions afterwards.