Oppo to introduce new mid-range, photo-focused F Series smartphones

Oppo has announced its plan to introduce a new product series that will make photography its central focus. The company states that the F series is "rooted in a growing global demand for premium-quality mobile photography experiences," and that research indicates that it has a strong consumer recognition as camera-centric smartphone maker. The F series will be a core product series for the company this year. According to Sky Li, Oppo Vice President and Managing Director of International Mobile Business, the F series will inherit the excellent camera performance and exquisite design tradition that have earned accolades for Oppo’s flagship series. The series will bring devices with impressive specs, eye-catching style and amazing prices that will have consumers doing double takes on the excellent specs and build quality. "We are very excited to introduce the F series, which will allow an even wider range of users from all around the world to experience Oppo’s outstanding photography technology," said Li.Unlike other phone makers that have driven the markets with ‘value for money’ or uber-budget devices, Oppo has tried to position itself as a slightly premium brand. “India is very price conscious market and people look at spec-to-spec comparison. The price is very important factor, but it is not the only factor. We have a newer approach to the market and this is just the beginning,” Li added according to the report.