Money View, ICICI Prudential Mutual Fund launch app to enable smart investment planning

Money View and ICICI Prudential mutual fund have launched ‘Green Account’ - a digital solution for personal savings. Green Account is an app-based solution from Money View, the money management app and ICICI Prudential Mutual Fund, a recognised Mutual Fund (MF), This is an effort in the direction to digitise the yet untapped investment scene; thereby enabling Indians to become financially fit, say the app makers. Green Account platform will offer two exclusive products Savings+ and Tax Saver+ from ICICI Prudential.Savings+ is designed to get users in the habit of saving money regularly for their short and medium term goals - like buying a car, taking a family vacation, creating an emergency fund, etc. The product serves as a suitable alternative to traditional saving options. These savings could grow by allowing users to park them in Liquid Funds offered by ICICI Prudential Mutual Fund.Tax Saver+, the second product offered through this partnership, helps users save on their tax by investing in Equity Linked Savings Scheme (ELSS) option provided by ICICI Prudential Mutual Fund.ICICI Prudential Mutual Fund and Money View have integrated their systems to make this offering completely digital. Users can create a new account by completing a paperless application form within the Money View app and start investing through Savings+ and Tax Saver+. The app not only enables users to invest but also helps them manage their portfolio - invest more or withdraw funds (subject to applicability of lock-in period for ELSS).“The launch of the Green Account platform, offering these two products, transitions the app from being a budget management app to a personal money manager by providing smart options to save and invest their money on-the-go,” says a statement announcing the launch of the app.