"Mobile Optimised" .mobi TLD Launched

DotMobi, a joint venture company based out of Ireland and Washington, D.C. has launched a new Internet top level domain (TLD) earlier this week optimized for access from mobile phones. The registrations for the web domain "” .mobi "” have commenced today. The organization responsible for the domain dot Mobi is backed by a consortium of tech industry giants including Microsoft, HP, Vodafone, 3, the GSM Association, Orange, Nokia, Samsung and Sun.The first phase of registrations begins today will allow members of mobile industry associations to have an opportunity to register their trademark names as a .mobi domain. Trademark holders will be able to register their trademarks as .mobi names from 12 June and individual users may start filing for registration on 28 August.