Local Virtual Mobile Mart Launched
Ikon infoservices has launched www.SMS.in that allows users to browse and discover features compatible with their personal handsets for free.
Ikon infoservices has launched www.SMS.in that allows users to browse and discover features compatible with their personal handsets for free.
A prepaid account with www.SMS.in, will allow users to download mobile ringtones, games, wallpapers, logos, themes and send text messages of 160+ characters from their computer to any GSM-enabled handset. On registration, users will be allowed three free SMS messages.
According to Kaushal Gandhi, director, www.SMS.in, Indian mobile users are tired of having to ape Western concepts in handset personalization and many people choose not to upgrade their mobiles because the available themes are outdated, boring and incompatible with their mindsets.
"www.SMS.in was launched as an affordable, no-nonsense alternative", said Gandhi. "We have cut out all the hard-sell elements one encounters on Western mobile enhancement websites. Indian consumers are too intelligent to fall for overt advertisement gimmicks — they know what they want, and only need to see the available options. www.SMS.in's website has been styled on the supermarket concept – 'walk' in, browse around, take what appeals the most, pay a very reasonable price for it and get on with your life."
More from News AnalysisGandhi believes that India is at a nascent stage in exploring, what he calls, "this fascinating business genre".
"As the concept pioneers, www.SMS.in will lead the way and introduce new features and products on a war footing. We have tied up with the most innovative mobile program developers to help us maintain the cutting edge. Very shortly, we will be introducing features such as a birthday reminder service, a group SMS facility, a SMS joke database and a unique coupon code to help the customer gets extended value for money," said Gandhi.
Born with the sole aim of correcting people, Sharon took to copy-editing at an early age. In the olden days her methods of correction were rather unorthodox. Don't believe us? Ask the intern who lost two of his er.... Oh ok, I guess we don't talk about that. Now after she got a kid, things have relatively mellowed down. Besides handling the plethora of content that comes out of Tech2, Sharon also handles our sister site, CompareIndia where you can well compare prices of pretty much every electronic item under the sun and CHIP magazine as well, if things weren't heavy enough. She handles a team, all of who seem real happy as long as they're not chained to their desks.
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