LG launches 3D World – new premium 3D content service

LG Electronics has announced the worldwide opening of 3D World, which is a premium content service that will be available to LG's CINEMA 3D Smart TV users in nearly 70 countries across the globe. With DNA from LG's original 3D Zone Smart TV app that was launched last year, the new 3D World gives LG customers access to an expansive selection of high quality 3D content via a "card" on the Home Dashboard.

3D World allows customers the ability to search through high quality 3D content across numerous content categories such as entertainment, sports, documentary, kids, and lifestyle. Once the content is selected, LG's CINEMA 3D Smart TV brings it to life in rendered 3D images. Naturally, with 3D, the action scenes in sports become more dynamic and exciting, documentaries more realistic, educational videos in the kids' category more captivating. Whether it's cooking, travel, fashion or any other interest, LG has planned something for everyone. In addition to the content, LG plans to pursue further collaborations with global 3D content providers in order to bring the most sought after 3D content to LG TV customers.

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"3D World is a critical part of LG's long-term strategy which includes controlling more of the 3D ecosystem that CINEMA 3D owners experience," said Havis Kwon, President and CEO of LG Home Entertainment Company. "With the global roll-out of 3D World, LG is demonstrating its commitment to providing diverse, high quality 3D content."

3D World will be offered in app-format for CINEMA 3D Smart TVs that were produced in 2011, while 2012 models will use the streamlined card system on the Home Dashboard. That’s definitely good news for LG customers but the key word out here is ‘premium’. Having already purchased an expensive 3D TV, would people make extra purchases to get 3D content using a ‘card’ system? That we will have to wait and watch. As of now though, 3D content has been extremely limited so it might just be good news for those wanting to get more out of their 3D TV.