Lenovo takes a dig at Apple, Samsung with their 'Skip the Sevens' campaign

Lenovo along with its Moto brand has kicked off a new campaign called 'Skip the Sevens'. Now, there are no brownie points to what the company is trying to convey. It is taking a dig at the big guns — Apple iPhone 7, Samsung Galaxy Note 7 and S7.The company with its full-page advertisement is directly pointing at Moto Z and Moto Mod and asking Samsung and Apple users to look at where the innovation is rather than at incremental product improvements. Well, that's not all, Lenovo has also put out a video showing the blind brand loyalty by users over choosing innovative products.Interestingly, Lenovo isn't the first company to do so. We've already seen LeEco and OnePlus tweet out from their official handle to take a dig at the missing headphone jack and how it's nothing novel or rocket science!https://twitter.com/LeEcoIndia/status/773540995824775168https://twitter.com/oneplus/status/773590144234377216Recently, LeEco's ad took a potshot at Apple and ridiculed it for “tiny” iPhone 7 Plus battery.Microsoft had also mocked Apple recently, and we wouldn't blame it, for it's the latter's iPad pro advertisement that was targeted. And, these aren't really the first ones to do so. This has been going on for years now. And, as more companies join the smartphone battle, one can expect more of such potshots. Last year we saw Dell, Lenovo and Asus hit back at Apple for its Macbook line.https://twitter.com/ASUSUSA/status/575729155494404096And, Samsung was once again leading the pack when it came to mocking arch-rival Apple. We've seen Samsung take a dig at Apple's queues, battery and even had some hilarious 'genius' ads out.  And, there is no denying that Samsung has also faced a fair share of mockery.During Apple-Samsung patent wars back then, Samsung had claimed that Apple’s marketing chief Phil Schiller went crazy after Samsung launched its ‘Next Big Thing’ advertising series. The campaign often showed people standing in line to buy the iPhone and took potshots at Apple fans.