IPv6 will be ad-free temporarily, says Digital Element

Lack of geo location data for IPv6 addresses will be an issue for advertisers.

Rossi Fernandes|Jun 11, 2011, 13:08:32 IST

A few days back, some of the largest dot com companies participated in an exercise to test out their IPv6 readiness. The move to IPv6 is unevitable as the world rapidly runs out of IPv4 addresses. Digital Element, an geo location company that works closely with advertisement companies claims that moving to IPv6 might be the most effective way to block ads, at least for the time being.

Transition to IPv6 is inevitable as IPv6 addresses run out

As almost every single advertisement agency is still running on the IPv4 network, switching to IPv6 might might save you from all the ads that show up on web pages. Also, Digital Element provides data on the location based on a database of IPs on the IPv4 network but a similar database for IPv6 addresses isn’t available yet. This means advertisers won’t be able to target specific audience. This information should only be available after the end of 2011 and sometime in 2012. Till then, the web should be a somewhat ad-free environment once the transition to IPv6 takes place.

By Rossi Fernandes

Our resident Hardware Ninja, Rossi, lives for speed - by uhh riding his bicycle. He's Tech2's utility man, dividing his time between cameras, software and intense bouts of Quake III. He's also a fan of all things obscure, case in point, Live for Speed (sic). Never heard of it? We rest our case. In his spare time he tries to teach our new joinees the tricks of the trade even though the blood sweat and tears, but give him a camera and all things forgotten.