HTC seeks to reverse sliding smartphone sales

Taiwan smartphone maker HTC Corp. is struggling to halt its sliding sales and keep its status as a strong global brand in a market increasingly dominated by Apple Inc. and Samsung Electronics Co.

HTC sales declining sharply

But its sales have recently declined sharply, outgunned by its much bigger South Korean and American rivals.

On Friday it reported a 79 percent drop in third quarter profit from a year earlier. It was HTC's fourth consecutive fall in quarterly profit.

Some analysts say it needs to launch a flagship smartphone model with distinctive features to counter Samsung's Galaxy phones and Apple's iPhone.

Associated Press