Google's Rewarded Products will help Android creators earn revenue from non-pay users

From arcade, simulation and strategy to shooting games, Google offers a plethora of freemium mobile games in its Play Store app. Although some of these games with high-end graphics are based on the free-to-play model, it allows users to try out new games without paying.[caption id="attachment_6220991" align="alignnone" width="1024"]

Image: Unsplash.[/caption]However, Google has now introduced a new monetisation option that will help Android developers increase their monetised user base. The monetisation option dubbed as 'rewarded products' will allow non-paying users to contribute to the app’s revenue not by paying money but by watching ads.“One trend has been to reward users for a monetizable action, like watching a video, with in-game currency or other benefits. This gives users more choice in how they experience the app or game, and has been an effective way to monetize non-paying users,” Google mentioned in its Android Developers blog post.Notably, the first product will be rewarded video where users can opt to watch an advertisement in exchange for in-game currency, virtual items or other rewards. The first type of Rewarded Product available is a short video format. The format is aimed at gamers who don’t make in-app purchases and helps creators to earn ad revenue.The ads are served by Google AdMob and according to the post carries a broad range of content. Google notes that rewarded products can be added to any app using the Google Play Billing Library or AIDL interface with only a few additional API calls.To recall, Google brought the concept of rewarded ads in March last year. It has now been moved to open beta and is available for all developers.