Google wants to reportedly design its own Android chips

Google is reportedly working on its own chipsets, which will be designed for Android smartphones. With an aim to build 'enterprise connectivity device', the company hopes to make its Android platform more competitive with Apple's signature iPhones.According to a report by The Information, Google representatives have put forward designs of chips in which it was interested in co-developing, including a phone’s main processor. These designs will enable new features, which Google hopes to 'implement within Android software in the next few years'.At the moment, the report does not shed details on which suppliers the company is working with, nor any comments on if/whether Google will discontinue its relationship with Qualcomm. This moves seems to have been in motion as a company strategy to bring uniformity to its fragmented Android platform. It is also unclear whether the company is looking to make an enterprise version, similar to the OnHub router, or something related to the newly launched Pixel C.The report adds, "Hardware fragmentation across the Android phone world is sowing fear inside of Google that it won’t be able to realize its vision for the mobile operating system and better compete with Apple." This might be one the main reasons why Google is now looking to co-develop new chips with component makers in areas such as application processors and cameras respectively.