Facebook rolls out 'Donate Now' button for NGOs

Facebook for Business has rolled out a new Donate Now button. The button will be available for non-profit organisations and will be available on Pages and link ads too. This new call-to-action button is yet to rollout to all users.[caption id="attachment_279001" align="aligncenter" width="640"] Image: Facebook[/caption] "We are excited to introduce a new “Donate Now” call-to-action option on both link ads and Pages. Now, it's easier than ever for nonprofits to connect with people who care about their causes and encourage them to contribute through the website of their choice," Facebook for Business writes in a post.Talking about the new feature, a Facebook spokesperson told Mashable, "We're inspired by how much good comes from these connections, so we've added a 'Donate Now' call-to-action on Pages and link ads to make those connections easier than ever."In order to avoid misuse, the button is only available for NGOs. Users can now try the feature on the ALS Association Facebook Page. Compared to the buttons introduced previously such as "Shop Now", "Book Now or even the Donate button rolled out earlier, this one reportedly is different and takes you directly outside of the social network and no details are asked within the site.