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Call of Duty shatters entertainment records once again

Modern Warfare 3 makes Activision $400 million richer on launch day alone.

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Avinash Bali|Nov 12, 2011, 10:46:18 IST
Love it or hate it but there’s no denying the fact that Call of Duty has now become a cultural phenomenon. Last year’s Black Ops shattered entertainment records by making nearly $360 million on launch day itself and this year’s Modern Warfare 3 has outdone its predecessor. According to Eurogamer, Modern Warfare 3 has sold nearly 6.5 million copies making roughly $400 million in sales on day one itself in just Europe and UK. Add in the rest of the world and the figure would be even more impressive. Just so you understand how mind numbing these figures are, Battlefield 3 sold roughly 5 million copies worldwide after an entire week.Houston we have a leak

Now I can buy that country I've always wanted

How does this make Activision feel? Extremely happy of course and here’s what its head of publishing, Eric Hirschberg had to say, “Call of Duty is more than a game. It's become a major part of the pop cultural landscape. It is a game that core enthusiasts love, but that also consistently draws new people into the medium. It is the most intense, adrenaline pumping entertainment experience anywhere.”

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So what do we think about this game? Tune in next week for our review.

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Nash, as he prefers being called, woke up to the wonders of gaming rather late but don't bring that up around him. It's a touchy subject. A self confessed Battlefield veteran, Nash spent a good part of 2010 on the Steam Battlefield - with Bad Company (see what we did there?). He has a zero tolerance policy towards RTS games but is currently showing an interest by picking up and moving people - who he refers to as units - in the office. Thank God he's not that enthusiastic about Angry Birds or we'd be seeing women flying all over the place. Bali... Bali, put the receptionist down now.

First Published:Nov 12, 2011, 10:46:18 IST
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