BPL Mobile Introduces Jukebox

BPL Mobile, has introduced 'BPL Mobile Jukebox', a mobile radio service that will allow its subscribers to listen to their choice of music while they are on the move. This service greets its listeners in their preferred language, remembers their favorite songs and presents them with their previously chosen song categories. It allows the user to skip songs that they are bored of or replay the ones they like. Also in the event of one skipping a certain mood/category over 5 times, he/she gets an option of switching the category/mood.

BPL Mobile Jukebox is a full-Song mobile music service that offers a variety of songs ranging from Bollywood to Devotional, from English to Ghazals and from Retro to Regional. The service will be available to both post-paid and pre-paid subscribers of BPL Mobile and also accessible on a basic entry-level Non-Data enabled handset.

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The subscriber is required to dial 543213 to listen to the complete song from the Jukebox Catalog which has over one thousand songs. This service comes at a monthly subscription of Rs. 25 and charges of 50 p/min (9am - 9pm) and 20 p/min (9pm - 9am).

BPL Mobile Jukebox also enables listeners to download the ringtone of the songs that they like as well as dedicate those songs to their loved ones at Rs. 10 per song.

S. Subramaniam, CEO, BPL Mobile said, "With our new mobile music service – BPL Mobile Jukebox, we are not just making music of our subscriber's choice affordable, but also easily accessible on their mobile phones. It addresses the mood function of each of our users and offers them a huge variety of high quality, legal music at their fingertips."