Bing integrates Klout to bring “Expert Answers” in search results

Top of the search results

The official Klout blog reveals that it has made Klout Experts available as a preview to a small percentage of its users. “If you’re one of the influencers we’ve tapped for early access, when you come to Klout you will have the opportunity to share your insights to questions about the topics you are most interested in. You can also request early access to Klout Experts by signing up for the waitlist,” says the blog.

Hear it from an expert

While searching on Bing, Klout “Expert Answers” will be seen in a big bold listing within the main search pane. It won’t be a part of the social bar which usally displays additional content. Users can directly click on the results and will be directed to the Klout profile of the respondent. Initially, one will find only limited “Expert Answers”, but Klout plans to expand it to millions of queries later. Just like Quora, Klout will feature index-able answer pages that aggregate and highlight expert responses.

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Basically, Klout is for finding the people who influence the opinions and actions of others, which plainly means people who know what they’re talking about. With this integration, Bing users can get some real influential answers from experts.