Google brings Gemini's personalised AI image generator to free users

Google is making one of Gemini's most advanced creative AI features, Nano Banana, available to a much wider audience. The company has announced that eligible users in the United States can now access personalised AI image generation free of charge, removing a feature that was previously reserved for paid Gemini subscribers.

The update marks another step in Google's efforts to make Gemini more personal and context-aware, allowing the chatbot to create images based on what it already knows about a user rather than relying solely on detailed prompts. The rollout also comes as competition among AI assistants continues to intensify, with companies racing to offer increasingly customised experiences.

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Gemini now creates images based on your interests

The newly expanded feature is powered by Google's Nano Banana image generation technology, which works alongside Gemini's Personal Intelligence capabilities.

Rather than asking users to describe every detail of an image, Gemini can use information gathered from connected Google services to fill in the gaps. Once users opt in, the chatbot can draw insights from apps such as Gmail, Google Photos, YouTube and Google Search to better understand their interests and preferences.

For example, someone no longer needs to explicitly list hobbies or favourite activities in every prompt. A simple request asking Gemini to create an illustration featuring their favourite things is enough for the AI to generate a more personalised result based on information already available through linked Google services.

The feature can also reference images stored in Google Photos, enabling Gemini to generate artwork using existing photos without requiring users to upload them manually each time.

Google first introduced Personal Intelligence earlier this year before rolling it out to all eligible users in the United States in March. More recently, the capability was expanded to India and Japan, signalling the company's broader plans to make context-aware AI available across more markets.

Privacy remains a key part of the rollout. Personal Intelligence is entirely optional, with users choosing which Google apps Gemini can access. Once enabled, the feature is automatically applied to prompts, although it can be switched off at any time using a dedicated toggle within Gemini's Tools menu.

Google continues to expand Gemini's AI toolkit

The latest rollout is part of a broader series of updates Google has been making to Gemini in recent months.

Last month, the company unveiled several upcoming additions to the app, including a redesigned interface, a Daily Brief feature for personalised summaries, access to its AI video capabilities through Gemini Omni, and a new AI assistant called Gemini Spark designed to handle more proactive tasks.

These additions reflect Google's ambition to transform Gemini from a standalone chatbot into a more comprehensive AI assistant capable of handling creative work, productivity tasks and personalised recommendations.

The strategy appears to be gaining momentum. Earlier this year, Google revealed that Gemini had surpassed 750 million monthly active users, underscoring its growing role in the rapidly evolving AI landscape.

By extending personalised image generation beyond paying subscribers, Google is betting that richer, more context-aware experiences will encourage even more users to make Gemini a central part of their everyday digital lives.