Sponsors

Racket brand Head publicly supports Maria Sharapova after Nike, TAG Heuer pull out

IPL: Dhoni makes new Pune franchise a winner off the field, even as a short-term option

The Pune franchise, which was bought by the Sanjiv Goenka group, was the clear winner for one reason - MS Dhoni. India’s limited-overs captain brings with him not only his leadership skills and his devastating ability as a finisher, but also an unrivalled brand value.

Blatter defiant as top FIFA sponsors demand resignation

Top FIFA sponsors joined forces to demand Sepp Blatter's immediate resignation on Friday, dealing a fresh blow to the scandal-tainted world football chief even as he vowed to cling to power.

FIFA starts new reform process, but critics don't expect it to come up with robust proposals for structural change

Struggling with a major corruption crisis, FIFA convenes the first meeting of a new reform committee on Wednesday. But few with knowledge of the matter - either inside or outside world soccer's governing body - expect it to come up with the robust proposals for structural change that are being sought by prosecutors and sponsors.

FIFA, World Cup sponsors talk in secret over corruption crisis

FIFA has met with some World Cup sponsors in a meeting they demanded after a corruption crisis rocked football's governing body.

BCCI claims IPL sponsors backing Board after first working group meeting

The BCCI's four-member working group, formed to study the Justice Lodha panel's verdict relating to the IPL 2013 corruption scandal, on Monday met for the first time to discuss the way forward for the cash-rich league's next edition and said the sponsors were fully behind the Board.

I-League champions Mohun Bagan struggling to breathe under financial instability

Mohun Bagan may have its roots in the rich history of Indian football but is at present struggling to breathe.

FIFA's global sponsors voice concern over scandals, call for swift action

FIFA's sponsorship paymasters are facing mounting calls to put pressure on football's global governing body to clean up its act — and fast — following Wednesday's arrest of seven officials.

One-On-One: STAR India CEO Uday Shankar

Last week, the BCCI and STAR India announced that STAR Plus had now signed on as the associate sponsor of the IPL.

IPL: Sponsors confident of success

As far as the investing brands go, be it IPL sponsor Pepsi or new entrant Yes Bank, the IPL is a very bankable proposition