Branding

Siemens Enterprise Communications Rebrands Globally As Unify

One of the world's oldest communications company - Siemens - is re-branding as Unify to negotiate and adapt to modern trends.

CIO And Personal Branding Nuances

It is important to recognise our core strengths and bring them to work, apply them in our individual fields of expertise and gain success. The most fundamental step to branding would be to discover ourselves first.

OnePlus and Meizu: We have a Volkswagen moment in the gadgets world, but we need a solution

Recent reports of messing around with benchmarks by popular smartphone device makers OnePlus and Meizu has raised some concerns for me. To me, it’s no different than the Volkswagen scandal concerning emission numbers.

Startup series: Starting on a shoestring; building the MVP

An MVP, as founders will know, is a bare-bones prototype that can be used to test if the dream should remain a dream or if some elbow grease may help its realisation.

This Diwali, let's talk about how e-commerce websites have upped their advertising game

Through their Diwali ads, E-Bay rejects hetero-normative behaviour, Jabong celebrates the spirit of you and Amazon reminds us the importance of giving to, and sharing with, others this festive season.

Is Mozilla important to you? You can participate in building its new Brand Identity

Mozilla has outlined a four step process for coming up with an updated brand identity with participation from users.

Yoga guru Baba Ramdev and Patanjali Ayurved make for a winning brand: Here's why

The 'brand'value of Baba Ramdev and Patanjali Ayurved Ltd are closely entwined. In fact, they are one and the same.

Mastercard updates its iconic logo for the digital age

The change in the logo is to reflect the modern, simple and connected Mastercard services.

Startups face knowledge gap in digital marketing

A recent survey of startups in India revealed gaps in understanding that could lead to a stormy relationship between them and digital marketing.

Branding communication: How advertising agencies transformed over this century

If there’s one thing agencies are requested to do almost as often as creating communication, it’s presenting reviews. So here then, is a review of agencies in the past 15 years