BJP sweeping pre-poll surveys: Take them with a bucket of salt
When one looks at the forthcoming elections, what is clear is that there are hardly any known knowns -- but there are many, many known unknowns – which is things we know that we do not know.

AFP[/caption]Remember the incredible statement by the then United States Secretary of Defense, Donald Rumsfeld? “Reports that say that something hasn't happened are always interesting to me, because as we know, there are known knowns; there are things we know that we know. There are known unknowns; that is to say, there are things that we now know we don't know. But there are also unknown unknowns – there are things we do not know we don't know.”When one looks at the forthcoming elections, what is clear is that there are hardly any known knowns -- but there are many, many known unknowns – which is things we know that we do not know.Here are some known unknowns:- We do not know how many seats will be contested by major parties
- We do not know the final shape of pre-poll alliances
- We do not know the constituencies that major politicians will fight from
- We do not know the potential of rebels in each party
- We do not know what the voter turnout will be
- We do not know whether the efforts of the Election Commission of India to increase voter turnout will bear fruit
- We do not know how the first time voter will vote
- We do not know how many direct contests there will be and how many will be contested by more than three (major) contestants
Anant Rangaswami was, until recently, the editor of Campaign India magazine, of which Anant was also the founding editor. Campaign India is now arguably India's most respected publication in the advertising and media space. Anant has over 20 years experience in media and advertising. He began in Madras, for STAR TV, moving on as Regional Manager, South for Sony’s SET and finally as Chief Manager at BCCL’s Times Television and Times FM. He then moved to advertising, rising to the post of Associate Vice President at TBWA India. Anant then made the leap into journalism, taking over as editor of what is now Campaign India's competitive publication, Impact. Anant teaches regularly and is a prolific blogger and author of Watching from the sidelines.

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