Watch: Tattoo aficionado Jason George is a human billboard

What's the most number of tattoos you think any person will have? Thirty? Forty? Are you stopping at 50? Guess again because Jason George, a resident of the Mumbai suburb of Dombivli, has 400 tattoos etched all over his body. Yes, you read that right. Four hundred tattoos!Jason George is only 24 years old but he is already found a spot in the Limca Book of World Records, thanks to his enthusiasm for inking his body. He has 321 brand logos etched all over his body. Some even follow a pattern and appear at pertinent spots, depending on the role they played in his life. A popular phone brand gets the collarbone, while the Mumbai Police gets the shin and Tattoo Studio 21, the studio he owns, is etched on his calf.We beamed with pride when we saw the tattoo of TV18 - a sister concern of Firstpost - on his back amongst other popular brand logos.Jason is so passionate about tattooing that when he has fallen short of the necessary funds, he has even gone to the extent of selling his mobile phones.All his passion however has paid off in many ways, including some unexpected ones. Once, when policemen caught him breaking a traffic rule, the sight of the Mumbai Police tattoo on his shin had the cops cracking up, bringing some much needed levity. The two sides then began discussing his look - dreadlocks and all.His family, who didn't appreciate his art in the beginning, is now glad that it has brought Jason worldwide acclaim via The Limca Book Of World Records. They are eager to support his attempt to enter The Guinness Book of World Records.The support encourages Jason to spread awareness about tattooing as being something more than just a fad so that there is no stigma attached to it anymore.