The extinction of the unicorn explained by TV ad

Have you ever wondered what happened to unicorns? Did they ever exist? If they did, when did they cease to exist?

Anant Rangaswami|Jan 28, 2015, 11:49:55 IST

Have you ever wondered what happened to unicorns? Did they ever exist? If they did, when did they cease to exist?Finally, we have answers to both the questions. Yes, unicorns existed.[caption id="attachment_2067969" align="alignleft" width="380"]

Screen grab from video.[/caption]And they ceased to exist after the great flood – the same one that Noah was involved in, where the animals came in two by two.Noah (with help from his team, of course) rounded up pairs of every single animal species that existed and packed them into the ark. And because Noah was responsible and meticulous, he checked that all were on board – and discovered, to his horror, that the unicorns had been forgotten.All was not lost –there was still a bit of time before the storm began. Off went an assistant, risking life and limb in search of the unicorns. As he was about to give up, he saw a pair right in front of him. Racing against time, he gets them to the ark just as thunder and lightning erupt in the darkening skies.There’s relief all around. The unicorns were saved from extinction.But….Watch the film to know what happens.

Canal Plus has a history of entertaining viewers with the most over the top TVCs one can imagine. A few years ago, they stunned us with The Storyteller, a film one thought would be impossible to better. The Unicorn film has done so.Watch The Storyteller here:

By Anant Rangaswami

Anant Rangaswami was, until recently, the editor of Campaign India magazine, of which Anant was also the founding editor. Campaign India is now arguably India's most respected publication in the advertising and media space. Anant has over 20 years experience in media and advertising. He began in Madras, for STAR TV, moving on as Regional Manager, South for Sony’s SET and finally as Chief Manager at BCCL’s Times Television and Times FM. He then moved to advertising, rising to the post of Associate Vice President at TBWA India. Anant then made the leap into journalism, taking over as editor of what is now Campaign India's competitive publication, Impact. Anant teaches regularly and is a prolific blogger and author of Watching from the sidelines.