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Cannes Lions 2014: McCann, Lowe get a shortlist each in Integrated, Titanium Lions
[caption id="attachment_1572659" align="alignleft" width="380"]![The festival is on till Saturday, June 21, 2014]()
The festival is on till Saturday, June 21, 2014[/caption]Indian agencies have two shortlists in the just announced Integrated and Titanium categories at Cannes.This year, Integrated and Titanium have been treated as two separate categories, with India having a shortlist in each. Last year, only one Indian entry made it to the shortlist in the category. In the Integrated category, Lowe India has a shortlist for Hindustan Unilever’s ‘Kaan Khajura Tesan’ campaign.For Titanium, McCann’s ‘Share My Dabba’ campaign for Happy Life Welfare has made it to the shortlist. The winners will be announced on Saturday, June 21 2014.
The festival is on till Saturday, June 21, 2014[/caption]Indian agencies have two shortlists in the just announced Integrated and Titanium categories at Cannes.This year, Integrated and Titanium have been treated as two separate categories, with India having a shortlist in each. Last year, only one Indian entry made it to the shortlist in the category. In the Integrated category, Lowe India has a shortlist for Hindustan Unilever’s ‘Kaan Khajura Tesan’ campaign.First Published:Jun 20, 2014, 20:13:40 IST
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