Cannes Lions 2014: 13 shortlists for India in Direct, Promo & Activation, PR, Effectiveness categories

[caption id="attachment_1572659" align="alignleft" width="380"] The festival is on till June 21, 2014[/caption]Update: We inadvertently left out PHD India's name in the Innovation Shortlist, making India's number of shortlisted entries as 13. An updated list is below.The 2014 edition of the Cannes Lions awards have announced the shortlists for five categories – Innovation, Direct, Promo & Activation, PR and Effectiveness. While India did not make it to the Innovation shortlist, 12 entries by five Indian agencies have made it to all the other category shortlists as below:Direct shortlistIndia has three shortlists under the Direct category, just like it did last year.McCann Worldgroup’s ‘Share My Dabba’ campaign for Happy Life Welfare has two shortlists – one for ‘Ambient Media (short scale)’ and ‘Charities’ each.View ‘Share My Dabba’ here: Ogilvy India, too, made it to the Direct shortlist for Operation Smile’s ‘:{to:} Cleft To Smile’ campaign for ‘Best Low Budget Campaign’. View it below: Promo & Activation shortlistThis year, India has three shortlists under this category; two more than last year.Havas India made it to this shortlist for its ‘No Child Brides’ campaign for Child Survival India for ‘Use of Exhibitions’.Click here to know more about the campaign; watch the ‘White Bindi Movement’ video below: Ogilvy India bagged two shortlists in this category - The first one was the agency’s ‘Message Barter’ campaign for the Akanksha Foundation under ‘Use of Social Platforms’. Ogilvy India’s other shortlist under this category was for Hindustan Unilever’s ‘Jump Pump’ campaign for ‘Public Health and Safety’. Effectiveness shortlistIndia made it to this shortlist with one entry, as opposed to none last year.Lowe Lintas’ ‘Help a Child Reach 5’ for Hindustan Unilever’s Lifebuoy got the sole shortlist for ‘Creative Effectiveness’. Watch the campaign below: PR shortlistFive Indian entries made it to the PR shortlist this year, one entry more than last year.Havas Worldwide’s ‘No Child Brides’ campaign for ‘Child Survival India’ bagged its second shortlist under this category for ‘Charities’.The other four shortlists went to Ogilvy India.The agency’s ‘Google Search: Reunion’ campaign for Google India bagged two shortlists; one each for ‘Technology & Manufacturing’ and ‘Brand Voice’. View the campaign below: Ogilvy India also bagged a PR shortlist under ‘Corporate Responsibility’ for Channel V/Star’s Road Safety ‘The Seatbelt Crew’ campaign.Lastly, the agency got its fourth shortlist in the category for Akanksha Foundation’s ‘Message Barter’ campaign for ‘Use of Social Platforms’. Innovation shortlistPHD India has a shortlist in this category for its Hindustan Unilever's 'Kaan Khajura Tesan' campaign.(Storyboard's Pavni Mittal (@PavniMittal) is at Cannes Lions 2014, covering the Festival of Creativity as it happens. Follow @BrandStoryboard and Firstbiz.com/Brands for in-depth coverage, interviews with the jurors, conversations with advertising and marketing heads from all over the world, and more. Look out for our Cannes-special hashtag #StoryboardAtCannes, for news, as it happens.)