Lamborghini is getting into India's elevators, and they can recognise your face before you press a button

When you think of Lamborghini, elevators probably aren't the first thing that come to mind. But that's exactly where the Italian luxury lifestyle brand wants to leave its mark next.

In partnership with Indian premium elevator manufacturer HYBON, Tonino Lamborghini has unveiled what the companies describe as India's first luxury elevator collection- a range that promises to make the journey between floors almost as memorable as the destination itself. And no, these aren't just lifts wrapped in a fancy finish!

Think AI-powered facial recognition that can identify passengers and take them to the floor that they generally go to, intelligent destination control that groups travellers heading to the same floor, climate-controlled cabins, interactive 39-inch touchscreen displays, mood lighting, doors automatically opening even if you are a feet away from it and app-based monitoring that lets owners keep tabs on the elevator's health in real time and sometimes even sends technicians to fix issues even when the owners are not aware of it through smart-tracking.

More from Lifestyle

The elevator as an experience

The collaboration comes with a Rs 100 crore investment from HYBON to expand its luxury elevator business in India, reflecting the growing appetite for premium residences where every corner of the building is expected to make a statement.

"Luxury today is about experience and detail," said Ratan Singh Sehgal, Managing Director of HYBON. "Elevators are often the first interior touchpoint inside a building, yet they have largely remained functional spaces. With this collaboration, we wanted to create something that people don't just use but truly experience."

It's a philosophy that's evident throughout the collection. Instead of treating the elevator as an overlooked utility, HYBON and Tonino Lamborghini have designed four distinct cabin collections - Impero, Marte, Sommo and Dinamico. Each have been characterised by bold geometry, metallic accents, carbon fibre-inspired textures and interiors intended to feel like an extension of the living space.

More than a ride upstairs

Beyond aesthetics, the collection packs in features usually associated with smart homes rather than elevators.

The cabins are equipped with advanced 3D passenger sensing, can travel at speeds of up to 1.75 metres per second, considerably faster than many conventional residential elevators which go at 1 metre per second, and come with 24x7 concierge support alongside a 15-year parts warranty.

Every elevator can also be customised to suit a project's requirements, from speed and capacity to finishes and cabin configuration.

Why elevators?

For Tonino Lamborghini, the move is less about entering a new product category and more about expanding a design philosophy.

"Being a first mover is part of my DNA," said Tonino Lamborghini, Founder and President of Tonino Lamborghini S.p.A. "Since I founded my brand in 1981, my vision has always been clear: to bring Italian design and character into every dimension of life. Today, with HYBON, I am proud to be the first brand to enter the universe of vertical mobility."

He added that luxury is "not a mere possession, but something to be experienced."

A sign of where luxury living is headed?

Cars, kitchens, bathrooms, home theatres- luxury brands have gradually found their way into almost every part of modern homes. Elevators were perhaps one of the last untouched spaces.

HYBON and Tonino Lamborghini are betting that, as India's luxury real estate market matures, buyers will increasingly expect even their daily ride between floors to reflect the same design language as the rest of their home. It is aimed at being a part of personalised luxury, rather than being utilised in public spaces.

If that's the future, your next elevator might just recognise your face before you even decide where you're going!