Infosys partners with SAP for mobile apps to enhance retail sales

Mumbai: Country's second largest software firm, Infosys today said it has partnered with enterprise solutions provider SAP for developing mobile applications for the retail industry.

These efforts are focused on giving consumer packaged goods (CPG) companies anytime, anywhere access to sales representatives and merchandisers, enabling them to capture information from the field to make them more competitive and agile, Infosys said in a statement.

The applications also provide critical business insights that help grow sales. Reuters[/caption]

The application powers the work Infosys does for CPG companies, along with their merchandisers and promotions planners, it added. It streamlines sales forces by providing data via user-friendly mobile devices, instead of cumbersome laptops and user interfaces.

The applications also provide critical business insights that help grow sales and more efficiently perform in-store activities like surveys, audits, order taking, promotion compliance and other functions. The Infosys mobility practice has more than 2,600 core professionals and vast experience in developing and deploying mobile solutions across various industry vertical markets.

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SAP Retail Execution helps CPG companies boost return on brand and promotion investments by increasing promotional compliance and monitoring the success of new products, Infosys Global Head of SAP practice Rajesh Murthy said. "Our partnership with SAP creates new opportunities for organisations to maximise the data their systems generate, which improves the speed and confidence of their decision making," he added.

PTI