Zynga, Hasbro partner to make toys, games

Hasbro Inc , the iconic American toy company, and social game company Zynga Inc said on Thursday they would join forces to develop toys and games based on Zynga's games like FarmVille.

FP Archives|Dec 20, 2014, 06:28:38 IST

San Fransisco: Hasbro Inc , the iconic American toy company, and social game company Zynga Inc said on Thursday they would join forces to develop toys and games based on Zynga's games like FarmVille.

The companies said Hasbro would pay for the license to make products based on Zynga's games including CityVille and Words With Friends, which are popular on social media website Facebook. They did not disclose how much Hasbro would pay for the license.

The deal also will allow both companies to develop merchandise featuring Hasbro and Zynga brands. The first products should be available this fall, they said.

[caption id="attachment_209046" align="alignleft" width="380" caption="Hasbro Inc , the iconic American toy company, and social game company Zynga Inc said on Thursday they would join forces to develop toys and games based on Zynga's games like FarmVille.Getty Images"][/caption]

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