Watch: Nestle celebrates 100 years in India with new commercial

A few weeks after Nestle India was served notice by the apex consumer court over the government's Rs.640-crore class action suit related to its Maggi noodles, the Swiss company launched a new commercial celebrating 100 years in India to gain consumer trust, although not featuring Maggi noodles.

FP Archives|Sep 21, 2015, 15:28:21 IST

New Delhi: A few weeks after Nestle India was served notice by the apex consumer court over the government's Rs.640-crore class action suit related to its Maggi noodles, the Swiss company launched a new commercial celebrating 100 years in India to gain consumer trust, although not featuring Maggi noodles.The 92-second commercial has been floating around on the social media platforms, titled 'Nestle: A Part of India's Life for 100 Years'.[caption id="attachment_630836" align="alignleft" width="380"]

Representational image. AFP[/caption]The video takes the viewers through a journey of Nestle in India, starting from 1912, when the Swiss giant first entered the Indian market.Products like Milkmaid, Nescafe, Milky bar, Kit Kat, and Nestle's milk and curd find their place in the commercial, while running through various red letter days of Indian history -- Independence, Rakesh Sharma's space odyssey among others.The video does not feature Nestle's arguably most famous Maggi noodles, after the product was recalled by a 5 June ban order from the industry watchdog, for containing higher-than-permissible levels of lead and monosodium glutamate (MSG).Watch the commercial below:

IANS

Brent crude flirts with $100, reigniting inflation and forex concerns for India

Experts say a prolonged rally above $100 per barrel is unlikely, but sustained high oil prices could push up inflation, widen the current account deficit and pressure the rupee.

2 min read

Can a record May offset a shrunk international schedule and help IndiGo turn a profit?

Record domestic market share boosts operating performance, but forex losses, rising oil prices and geopolitical disruptions could weigh on IndiGo's bottom line.

3 min read

China has dominated Myanmar’s rare earth mines — now India eyes deal to harness country’s critical minerals

India is deepening rare earth cooperation with Myanmar as New Delhi seeks alternative sources of critical minerals dominated by China, including dysprosium and terbium used in EVs, defence systems and clean energy technologies

6 min read

JPMorgan to hire 1,000 technology professionals for India GCCs amid AI-led transformation

Wall Street banking giant to expand hiring across cloud, cybersecurity and AI data pipeline roles as it strengthens its India Global Capability Centres despite AI-driven workforce optimisation.

1 min read

BOJ seen raising interest rates by December as weak yen fuels inflation risks

Majority of economists expect Japan's central bank to deliver a 25-basis-point rate hike by year-end, with further policy tightening likely through 2027.