Star India gets digital distribution licence for IPL 2014

New Delhi: Broadcasting major Star India has got the license for digital distribution of IPL 2014 and would offer streaming, video-on-demand and on mobile operator services.

Star India has acquired the rights from Times Internet, the digital arm of the Times of India Group, the broadcaster said in a statement.

[caption id="attachment_1285183" align="alignleft" width="380"] A company logo of Star TV is seen at its headquarters. Reuters[/caption]

As per the agreement, Times Internet will distribute IPL streaming and video on demand on its cricket destination on web and mobile, powered by a starsports.com video player.

Both the companies will market the joint proposition, and Star India will be solely responsible for monetisation, including advertising sales, it added.

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Star India Chief Operating Officer Sanjay Gupta said: "At a time when more and more fans are following sports across multiple screens, our aim is to deliver an experience for them that is even better than what is on television. This partnership signals our continuing efforts to transform sports and the digital experience."

Times Internet CEO Satyan Gajwani said: "Our partnership with Star will enable an even larger reach for the property across digital devices."

Star India is a fully owned Indian subsidiary of global media giant 21st Century Fox and broadcasts more than 40 channels in 7 languages.

It owns popular channels including Star Plus, Star Gold, Channel V, Star World, Star Movies and Star Utsav.

PTI