Snapdeal acquires TargetingMantra, boutique technology firm

Snapdeal,  online marketplace has announced the acquisition of ‘TargetingMantra’, a boutique technology company  in the field of personalizing shopping experience for customers on e-commerce platforms.[caption id="attachment_1847231" align="alignleft" width="284"] Snapdeal logo[/caption]Founded by Saurabh Nangia and Rahul Singh in March 2013, TargetingMantra has offices in Palo Alto and Gurgaon. The company provides a unified platform to manage customer life cycle through personalization, targeting and big data analytics. TargetingMantra specialises in building products for enhancing customer buying journey and increasing conversion rates through intuitive product discovery, recommendations and channel selection. At Snapdeal, TargetingMantra’s team will further the on-going initiative to build the ‘customer experience engine’ which will personalise shopping experiences for customers.Speaking about this acquisition, Rohit Bansal, Co-Founder, Snapdeal said, “We are always on the lookout for talented teams, who come with complementing tech skills, which can further enhance the experience for our customers. Personalisation is a key piece which helps consumers discover and transact in a fast, frictionless and intuitive manner. The Targeting Mantra team comes with valuable experience in driving superior customer experience through machine learning. We are thrilled to have them join us on our journey towards achieving 20 million daily transacting users by 2020.” Rajiv Mangla, CTO, Snapdeal said, “Snapdeal is making concerted efforts towards building new tech products that will define the future of online shopping. We look forward to co-creating new benchmarks in customer experience with the TargetingMantra team.” Commenting on the acquisition, Saurabh Nangia, Co- Founder, TargetingMantra said, “We are very excited to become a part of the Snapdeal family. Given Snapdeal’s customer centric approach to technology, TargetingMantra can add immense value to shaping shopping experiences on the platform.”Rahul Singh, Co-Founder, TargetingMantra added, “We are looking forward to rolling out our solutions to Snapdeal’s huge customer base. Going forward, we are confident that Snapdeal will be at the helm of more innovations in personalisation space.”