Rata Tata invests in predictive analytics firm Infinite Analytics

Mumbai and US-based data analytics firm Infinite Analytics has raised an undisclosed round of funding from Ratan Tata to expand its predictive analytics technology to segments beyond retail and ecommerce.Existing investors like Nikhil Vora of Sixth Sense Ventures and new investors from Silicon Valley and India have also participated in this round.[caption id="attachment_2155585" align="alignleft" width="380"] AFP[/caption]The company was born in an Massachusetts Institute of Technology (MIT) class of Sir Tim Berners-Lee, inventor of the World Wide Web. Since its inception in 2012, Infinite Analytics has raised a seed round from various investors across the globe in Australia, Taiwan, India, UK and the USA. It is also backed by Sir Tim Berners-Lee and Deb Roy, Chief Media Scientist at Twitter, who are advisors and investors in the company.The company specialises in deep machine learning and predictive analytics. Its analytics platform merges data from multiple sources (customer demographic data, transactions data, loyalty programme data, third party data, open data) to create a 360-degree view of the user.Akash Bhatia, Co-founder & CEO, Infinite Analytics, "It's a dream come true to have Mr. Tata back us. We have grown up admiring and respecting Mr.Tata's business acumen and this is a great opportunity for us to learn from him directly. His guidance and vision will definitely help us grow Infinite Analytics into an analytics powerhouse."The company already works with customers including AirBnB, Comcast, B2W Digital, BabyOye, Croma Retail, eBay, Future Group, Infibeam, NBA, NDTV Retail, Trendin, Tata Marketplace amongst many others, and will use the additional investment to beef up hiring, scale up in current verticals and to explore newer verticals.