Mahindra unveils entry level XUV500 at Rs 11 lakh

New Delhi: Auto major Mahindra & Mahindra (M&M) today launched an entry level version of its popular SUV or sports utility vehicle, XUV500 priced at Rs 10.95 lakh (ex-showroom, Delhi).

The new variant, W4 is powered by a 2.2 litre diesel engine delivering power of 140 bhp, with a 6-speed transmission, the company said in a statement.

M&M executive director & president, Automotive & Farm Equipment Sectors Pawan Goenka said, "With over 74,000 vehicles on the road within two years of launch, the XUV500 is one of our most successful launches.

[caption id="attachment_112134" align="alignleft" width="380"] The new variant, W4 is powered by a 2.2 litre diesel engine delivering power of 140 bhp, with a 6-speed transmission, the company said in a statement.

.Vivek Prakash/Reuters[/caption]

"As a customer centric organisation, we have incorporated customer feedback at every step and evolved and today's W4 model launch bears testimony to the same."

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"The launch of the W4 model makes the XUV500 proposition accessible to more customers who aspire to be proud owners of XUV500, M&M chief executive, Automotive Division Pravin Shah said.

The existing XUV500 is available at a price range of Rs 12 lakh to Rs 14.64 lakh (ex-showroom Delhi).

"In spite of being an entry level model of the XUV500, the W4 model is technology laden and with this launch, we aim to attract sedan & compact SUV buyers who wish to upgrade to the XUV500," he added.

PTI