VIP Industries hands over PR mandate to LinOpinion GH

FP Staff|Jul 22, 2014, 13:46:56 IST

[caption id="attachment_92679" align="alignleft" width="380"]

The account was won post a pitch[/caption]

Lowe Lintas' public relations consultancy, LinOpinion GH, has bagged the VIP Industries' PR mandate after a multi-agency pitch. The partnership entails assisting VIP in developing a strategic communication route for all its brands including VIP, Carlton, Alfa, Aristocrat, Skybags and Caprese. The account was won via a multi-agency pitch.

Speaking on the association, Sudip Ghose, vice president - marketing, VIP Industries said, "We are proud to be associated with LinOpinion GH and we look forward to a successful and long standing association with them. With their vast expertise in the retail and lifestyle sector, we are sure that VIP Industries will evolve into an even stronger entity and our brands will get a distinct positioning thereby impacting on image and market share."

Commenting on the new win, Ameer Ismail, executive director, LinOpinion GH and Lowe Lintas and Partners says, "We are thrilled to partner with such a prestigious and iconic brand. At LinOpinion GH, we cater to the requirements of diverse clients. With our domain expertise and proven track record we demonstrated the right mix of insight, strategy and ability to execute seamlessly across market segments through the pitch processes. We will use unconventional and innovative communication routes to add value to this campaign as it unfurls. VIP is a highly coveted name in the luggage manufacturing industry and we are extremely proud to have them on board with us."

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