Reckitt Benckiser signs up three agencies to global roster

FP Staff|May 13, 2014, 10:38:34 IST

After recently announcing a global creative challenge, consumer health, hygiene and home giant Reckitt Benckiser has signed up three new creative agencies to its global roster.

[caption id="attachment_84659" align="alignleft" width="380"]

Havas Worldwide still remains RB's key agency partner[/caption]

The brand has appointed Droga5 to lead creative development on Air Wick and Clearasil globally, while Wieden+Kennedy has been assigned the creative mandate on Finish. McCann has been appointed to lead creative development on Mucinex and Delsym.

However, Havas Worldwide continues to be a key agency partner and has retained the rest of the brand portfolio.

Heather Allen,executive vice president - global category development, Reckitt Benckiser said, "We are delighted thatDroga5, Wieden+Kennedy and McCann will be partnering with us. The quality of the strategic and creative thinking we have seen throughout the review has been superb. We're really excited about working with our entire roster of highly creative agencies. Creativity is at the heart of our growth strategy and we are very confident that we have the right partners to grow our brands".

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