Paytm picks Maxus as media agency

FP Staff|May 13, 2014, 09:36:42 IST

Media agency Maxus has bagged the media mandate for mobie commerce platform Paytm. The account will be handled by Maxus' New Delhi office.

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Maxus New Delhi will handle the business[/caption]

Vijay Shekhar Sharma, founder and CEO of Paytm, said, "Maxus has come on board to help us with our media investments and planning. What impressed us about the team at Maxus is their simple, effective and to the point approach with focus on a lot of new media vehicles and initiatives such as content, experiential etc. We look forward to working closely with the team."

Paytm is the consumer brand of mobile internet company One97 Communications.

Added V Narayanan, general manager, Maxus New Delhi, "We are truly delighted with the win and look forward to creating a long term partnership with Paytm and On97communication. Mobile commerce and marketing is the future, and Paytm is pioneering several products and services in the field. We currently envisage an integrated strategy using our global proprietary Relationship Media Framework to create a deeper engagement with targeted consumers using smart media solutions."

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