Lowe Mumbai ranks no. 1 in APAC Effie Effectiveness Index

FP Staff|Jun 24, 2014, 16:07:45 IST

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The Index is in its fourth year[/caption]

The Effie Index has just released its Effectiveness rankings, revealing the companies that were the most successful at creating ideas that delivered results.

Three Indian agencies have made it to the top 10 list of this index, with respect to the Asia-Pacific region.

Lowe Lintas Mumbai has been ranked no. 1 Most Effective Agencies in the Asia-Pacific region, with 154 points. Ogilvy & Mather's Mumbai office has been ranked no. 2 with 118 points, whileMcCann Worldgroup New Delhi's 62 points got it a no. 7 rank.

With respect to worldwide rankings, Lowe Lintas Mumbai's points got it second place in the Most Effective Agency list, while Ogilvy & Mather is ranked no. 3 with its 118 points. No other Indian agency made it to the top 10 list in the worldwide rankings.

Now in its fourth year, the Effie Index aims to provide an insight into the agencies, brands and marketers that are behind ideas that work across the globe.

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