L&K Saatchi & Saatchi lands HSBC Premier's creative mandate

FP Staff|Jul 21, 2014, 17:27:18 IST

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The agency's Mumbai office will handle the account[/caption]

HSBC has awarded its communication mandate to L&K Saatchi & Saatchi for the re-launch of its Premier offering inIndia. HSBC Premier is the group's premium financial services product, offering exclusive banking services to High Net Worth Individuals.

In its new mandate, the agency will be taking forward the globally integrated campaign for the re-launch of Premier, while the account will be handled out of the agency's Mumbai office. The new positioning for HSBC Premier is 'Personal support, for your Personal Economy.'

Commenting on the win, Anil Nair - CEO and managing partner, L&K Saatchi & Saatchi said, "We are extremely pleased to work with HSBC inIndia. HSBC has given us the mandate on the 'premier' business which is very challenging and exciting. We look forward to creating interesting work in collaboration with the HSBC team inIndia."

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