KV Sridhar bids adieu to Leo Burnett

KV Sridhar (Pops), chief creative officer of Leo Burnett India and Subcontinent, has resigned. He was with the agency for 17 years and has over 30 years of experience in advertising. Pops will pursue other interests hereon, his last day at Leo Burnett being May 4, 2014.

Pops was with Leo Burnett for 17 years[/caption]

Speaking about the development, Saurabh Varma, CEO, Leo Burnett Group India said, "Pops has always been a young man at heart and once again his nomadic spirit has led him to look at things afresh and follow his heart to pursue new adventures. We want to thank him for his tremendous contribution over the years, building Leo Burnett India into the creative powerhouse it is today. The agency and I will continue to build on the creative trajectory he has set."

Added Sridhar, "It has been a purposeful journey for me at Leo Burnett, growing with and having a chance to play a key role in shaping the agency's creative prowess. I have had the opportunity to work with and get to be friends with some of the brightest creative minds in the world, worked on some of the most exciting campaigns with some of the most amazing clients. For now, I would like to take a break to reinvent, rediscover and rededicate myself. I wish Saurabh and Leo Burnett great success."

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Sridhar began his career as a Bollywood film billboard painter and made it to the top rung at Leo Burnett, over the years. Over the years, he helped the agency gain recognition at international awards shows including Cannes Lions, New York Festival, and local Indian awards. He has also represented the agency on many Indian and International award juries.