'Kab tak bachte rahoge?' asks Himalaya's new TVC for scrub

Herbal health and personal care brand Himalaya has released its first TV ad for the Purifying Neem Scrub, a neem-based deep cleanser. The ad aims to the importance of pure skin in today's 'High-Definition' lifestyle and is created by agency Soho Square.

Still from the TVC[/caption]

Said Hemang Vasani, brand manager - Himalaya Herbals, "Young girls today are conscious about how they look and they are increasingly taking extra care of their face. They begin to use face cleansing products as early as 12 years of age. They are aware of their skin requirements and are willing to use a product that addresses their problems. Our on-going consumer study reveals that impurities like blackheads, dirt and dead skin are a big cause of concern amongst young girls. Himalaya Purifying Neem Scrub helps remove these deep-rooted facial impurities."

The TVC begins with a young college girl, who returns home after a party and logs on to her social media page. While browsing through the party pictures online, she notices facial impurities and is deeply embarrassed. The following day, her embarrassment further increases when she zooms in to watch the party video in HD, with her friends. The TVC introduces Himalaya Purifying Neem Scrub and asks viewers the questions, "For how long with you keep saving yourself?"

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Watch the film here:

Says Shenaz Bapooji, Head, Soho Square, the creative agency who developed the TVC, "Thechallenge was to get new users to try Face Scrub as a part of their regular face care regimen. Our study revealed that young girls are aware of their skin requirements; however, they are not aware of the solutions at hand. Our story showcases how in thishigh- definitionworld,every little thing is clearly visible, in this case, theimpurities on theface. This commercial encourages young girls to seek solutions for such impurities. The hero of our film remains our product: Purifying Neem Scrub, which ismade of natural ingredients like Neem and Apricot which together help remove deep impurities from the skin."

Credits:

Creative Agency: Soho Square

Production House: Apostrophe Productions

TVC Director: Amit Baidya