Havas Media Group retains MTS India's media mandate

The account was won post a multi-agency pitch[/caption]

Havas Media Group India has retained MTS India's integrated media business following a multi-agency pitch.

Speaking on the retention, Leonid Musatov, chief marketing and sales officer, MTS India, said "Havas has been our partner since we launched in this country. Their thought leadership, Digital-at-the-core approach and category understanding was impressive. Considering all such attributes, we have decided to retain Havas as our partner agency."

"Given MTS India's data centric play within the telecom industry we wanted to extend our digital focus. After considering various options, we have decided to retain Havas Media as our agency. We look forward to working with the Havas team with renewed vigor", said Amitesh Rao, director brand and media, MTS India.

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Commenting on the win, Anita Nayyar, CEO, Havas Media Group India and South Asia, said "It is a matter pride that MTS has once again chosen Havas Media. The pitch has further entrenched our relationship with MTS. It has been a great association till now and we will ensure we provide more meaningful connections for the brand in the coming year."

"MTS is a dynamic brand which thrives on innovation. We are very confident that we will keep up the great work that we have been doing over the years for the brand. We are delighted to be extending our partnership with them" added Mohit Joshi, managing director, Havas Media India.